Amy started posting makeup videos in 2015, though failed to believe in herself and her ability. Over one year later, in August 2016, Amy opted to give YouTube another shot which has since evolved into a Style, Beauty and Lifestyle empire. Her fantastic ability with the use of makeup has quickly brought over three hundred thousand subscribers (and counting) in the past 12 months from around the globe and over fourteen million views.
Her videos contain honest and light hearted tutorials alongside beautifully edited look books, hauls and vlogs of beauty events. She has a huge reach across all platforms including her Instagram where she posts outfits, makeup looks and documents her day-to-day life.
Amy has worked with some of the biggest brands in the beauty and fashion industry, including Benefit Cosmetics, NYX, BH Cosmetics, Anastasia Beverly Hills and ICONIC London. Additionally, she has also teamed with Tinder to create date-night makeup looks